· By EarnYourLeisure Admin
THE YOUNGEST FEMALE FRANCHISOR IN AMERICA STARTED WITH HER LAST $500, 8 YEARS LATER SHE HAS 12 LOCATIONS NATIONWIDE
Kika Wise aka @kikaiam is the true definition of a trailblazer. She is the youngest female franchisor in America. When most people think of the franchise business model they think of it from the franchisee perspective, not the franchisor.
The difference is that a franchisor is a person or company that owns the trademarks and business model and a franchisee is someone that owns and operates the business using the trademarks and business model system licensed from the franchisor.
An example is Burger King, which is a franchisor and John Doe that owns a Burger King in the neighborhood is a franchisee.
Not only is she the youngest female franchisor in America across all racial lines but she is also one of only a handful of black franchisors in the county.
She is the owner of Kika Stretch Studios which is a fitness stretching studio that has 12 locations nationwide. Kika has a unique income-based buy-in model for her franchises to help anyone become an owner. She also has a focus on inclusion, 11 of her 12 locations are owned by minorities.
She started her first studio in 2011 with her last $500 that she had to her name from a tax return. She took a leap of faith and rented a room for $300 and spent on marketing $200 on marketing.
In episode 37 of the @earnyourleisure podcast, she explained how $500 turned into 12 national locations. She also detailed the process and went over the ins and outs for anyone looking to become a franchisor or franchisee and she gave the cheat code on how to make your business appear at the top of Google searches.
EYL 37 will be out Tuesday at 5 pm EST. #eyluniversity
ARTICE BY @RASHADBILAL